FOR ESTABLISHED COACHES, CONSULTANTS AND ONLINE BUSINESS OWNERS
support your big business vision with the right technical tools to get things done without expensive surprises
I’m Daina Gardiner, a Tech Strategist & Systems Architect who helps you decide what needs to happen, design how the pieces should work together, and handle the implementation across your website, emails, funnels, automations and launches.
So instead of holding the entire backend together yourself, you have one experienced technical partner who understands the full picture and keeps it moving.
Build the right tech stack.
Run back-to-back launches with ease.
Get systems and funnels that actually support your business.
If you need someone who can both design the tech strategy and implement it, you’re in the right place.
Book a free call and we’ll look at your current systems, your upcoming projects, and what kind of technical support would actually move things forward.
Senior technical judgment, applied to the realities of online business.
Before working behind the scenes of online businesses, I’ve spent 20+ years across technical support and systems, including 15+ years in corporate IT and cybersecurity technical risk and critical infrastructure. That experience trained me to see dependencies, anticipate problems and design technology around what the business actually needs.
Today, I bring that same systems thinking to websites, email marketing, funnels, launches, automations and customer journeys, without burying you in enterprise jargon or unnecessary complexity.
Your Tech Shouldn’t Feel This Chaotic
You may already have a VA, web designer or automation specialist. But each person handles a piece and you’re still the one making the final decisions and troubleshooting everything technical.
You decide what needs to be built. You explain the connections. You check the work. You catch what was forgotten. And when something breaks between two platforms, the problem lands back on your desk.
And you waste hours asking Claude to fix it for you.
You never signed up to be technical support.
You’re missing technical ownership and someone who can see the big picture in the business you’re building.
MAYBE…
Your tech stack has grown messy and disconnected, and no one is really sure how everything fits together anymore.
You keep hearing about new tools, automations, and “must-have” systems but every new addition just adds more complexity.
You spend hours trying to figure things out, troubleshooting problems, or second-guessing your setup… when you should be focusing on your clients, your content, and the bigger vision for your business.
You Know Your Business Could Run More Smoothly
YOU CAN PICTURE IT…
A business where your systems support your work instead of slowing it down.
Where launches run smoothly because the funnels, emails, and integrations actually work together.
Where your tech stack makes sense — and you don’t have to question whether everything is going to break at the worst possible moment.
But right now, getting there feels harder than it should.
most people helping with tech are either strategists who don’t implement, or implementers who don’t think strategically.
So YOU end up managing the gap betwen the two…
But most online businesses end up piecing their systems together over time — adding new tools, new automations, and new ideas until everything becomes harder to manage.
Or choose their tech stack based on what other people are using instead of what best FITS their own business model.
Unless you’re a tech whiz and love spending more time figuring out your entire technical architecture than on growing your business…
You need the right support to set your system up for today’s success and tomorrow’s growth.
That’s where I come in.
Daina has been my tech support and secret weapon for years. She's fast, knows how to use pretty much every platform (and when she doesn't, she learns fast), and is super organized. She's also super easy to work with, kind, and integrates super well with any team. How do I know that? I've brought her on to work with many of my clients, and they all rave about her support and also: keep her forever. If you're looking for a VA who's not just a button pusher (y'know, with her decade and a half of deep tech in cyber security land) and she's got availability, you should definitely snap her up. You won't regret it!
~ Dawn Petrin, All Connected